Working harder shouldn't mean making less
Whether you are still shaping the idea or already serving clients, this is where you get clear on what to offer, what to charge, and how to ask for it, without overgiving, undercharging, or becoming someone you're not.
Which one sounds like you right now?
"I want to become an entrepreneur, but I don't know what business to start or where to begin."
You have natural talents, knowledge, and experience. You may be wondering:
- What business could my natural talents become, and what would I sell?
- What steps do I take first, and what comes next?
- What do I need to do to be a legitimate business in my state?
- Which software and tools do I actually need?
- How do I build a brand and look credible when I'm new?
"I have a business, but the money isn't matching the work I put in."
If you feel any of these, something needs to change:
- Always working. More hours don't pay you more.
- Always giving. You do more for everyone else but don't make more from it.
- Hate selling. You don't want to feel pushy or fake.
- Money stress. What to charge or what you owe makes you anxious.
Working harder shouldn't mean getting less.
You can help people without giving everything away. You can charge what you're worth without guilt. Wanting more for yourself and your family doesn't make you selfish.
It isn't only about learning another business strategy
The way you think about money, feel about it, talk about it, and manage it can directly influence the decisions you make in your business.
That's why we work on both sides: the psychology behind your behaviors and the practical skills that help you build a real business and create greater income.
"You do not need to create every part of the business at once. You need to know what matters now, make informed decisions, and keep taking the next purposeful step."
And waiting doesn't keep money problems where they are. It gives them time to grow.
3 ways to be coached, every month
This isn't one workshop followed by "good luck." Building a business and changing how you make money creates new questions at every stage, so the coaching keeps going with you. It's all online on Zoom: no traffic, no parking, no sitter or pet care to arrange.
Guiding Light Workshops
Step-by-step guidance for aspiring and new entrepreneurs on the foundational steps of building a business. You'll know what to do first and what comes next, so you feel secure that you're taking the right steps to be legit.
Making Money Manifesto Workshops
For people who already have a business and need to focus on generating income. Work on money psychology, offers, pricing, and sales, so you can make money ethically without betraying your values.
Freedom Fridays Coaching Q&A
Bring your business ideas, pricing decisions, sales conversations, money challenges, and wins. Sign up for a coaching opportunity, or attend to learn alongside others and apply those insights to your own business.
From your first idea to getting paid for your value
Start where you are and join where it makes sense to you. You have options.
Guiding Light Workshops: build the foundation of your business
- Discover the natural talents that can become a business
- Identify what to sell
- Complete the first tasks required to establish your business
- Understand the steps required to establish a business in your state
- Choose the right software and business tools
- Develop your personal brand
- Establish professional credibility
- Start identifying your dream clients and where to find your first ones
- Get started on pricing with integrity
- Use 50 Ways to Make Money to explore potential income opportunities
Making Money Manifesto Workshops: grow your income
Move from inconsistent, emotionally draining, or misaligned income to making money with greater confidence, integrity, structure, and financial awareness.
Money Psychology
- Generational money beliefs and patterns
- Scarcity and financial anxiety
- Fear, guilt, and discomfort around money
- Earning and receiving more
- Avoiding overgiving and undercharging
Income and Financial Stability
- Diversifying income
- Increasing income through your business
- Credit and debt
- Expense awareness
- Personal finance
- Creating financial security
Offers, Pricing, and Sales
- Offer development
- Pricing
- Selling with integrity
- Sales psychology
- Client enrollment
Positioning and Relationships
- Networking
- Professional relationships
- Personal and professional positioning
- Dream clients and where to find them
- Entrepreneurship and business development
What's coming up
Each workshop stands on its own, and you don't have to come to all of them.
No sessions are scheduled on fifth weeks. Replays are up for 7 days in case you miss a session.
Imagine if you could…
- Know which of your natural talents is your business, and exactly what you sell
- Know the right steps to take first and next, and feel secure that your business is legit
- Have your business established, with the right tools, a personal brand, and real credibility
- Know who your dream clients are and where to find them
- Confidently talk about your price and ask people to pay you
- Stop overgiving and get paid for the value you provide
You can make money and make a difference.
Real people. Meaningful growth.
"I definitely made more than the cost of my investment in this program."
"As a Manual Therapist, also in the business of helping people, it is easy to over-extend, give too much, and burnout while supporting clients. It was great to talk openly and have Brandi's empathy and kindness to help sort through things, and find a more sustainable balance in my practice. … I HIGHLY recommend checking out Brandi's programs, talks, and other events."
"The value I found in doing the exercises is how little I knew about myself and my business. The part I enjoyed about being in a group is that we supported each other and felt like I'm not the only one going through my challenges. … I learned that the situation I'm in is not my fault and most important thing I learned was to value myself and my business."
"She's very knowledgeable about what she does. She helped me unfold what's been holding me back in being productive in my business."
"It was truly the best experience and I am so thankful I made that decision. She is very quick in helping us get results and is set on making sure we understand what we are learning and uncovering about ourselves."
Individual results vary.
Who this is for
Guiding Light Workshops are for you if:
- You're an aspiring entrepreneur, or you want to become one but don't know what business to start
- You're a new entrepreneur who is just getting started
- You have natural talents but don't know how to turn them into a viable offer
- You need the foundational steps of establishing a business
Making Money Manifesto Workshops are for you if:
- You already have a business and need to focus on generating income
- You have difficulty receiving or asking for money
- You feel depleted by how you currently earn
- You overgive, undercharge, or feel guilty selling
- You need stronger offers, pricing, sales, and income strategies
- You want to make money ethically without betraying your values
This is not for…
- Get-rich-quick seekers. We earn and grow money with integrity, not scams.
- Instant results without effort. If you want change without putting in the work, this won't serve you.
- Avoiders. If you're unwilling to look at your finances, habits, or mindset, this won't help.
- Those needing convincing. If you're not ready, that's okay. This is for those who are.
Choose the support that fits where you are
You don't need to have everything figured out before joining.
Other financing options available, no credit check required. Book an Alignment Call and Coach Brandi will send you the link for your program.
Private 1:1 coaching
I'm Brandi Kiana-Jo
My journey hasn't been a smooth ride. I've faced financial instability, worked multiple jobs, and even experienced homelessness. Through those challenges, I discovered the power of transforming my mindset and making intentional, smart financial decisions.
As a trauma-informed business coach, I combine personal development, practical business foundations, and direct coaching to support both the business you're building and the life you want it to create.
Frequently asked questions
Just starting out
I want to start a business but don't know which one. Is this for me?
Yes. Guiding Light Workshops begin with discovering the natural talents that can become a business and identifying what to sell.
I'm brand new. Where do I start?
Start with Guiding Light Workshops. They give you practical steps to take first and next: your first setup tasks, establishing your business in your state, your software and tools, your personal brand, and your credibility.
Do I need to quit my job?
No. You can begin learning, planning, and establishing your business foundation while making decisions that fit your responsibilities and circumstances.
Will Coach Brandi register my business or handle my legal, tax, or accounting work?
No. You learn the steps required to establish a business in your state, and you complete them yourself. Coach Brandi provides education and coaching, and she is not a financial advisor. Consult qualified professionals when needed.
Already in business
I already have a business. Am I too advanced?
No. Making Money Manifesto Workshops are for people who already have a business and need to focus on generating income: money psychology, offers, pricing, selling with integrity, and client enrollment.
I don't like selling. Will I have to be pushy?
No. You shouldn't have to become pushy or manipulative to be great at sales. You'll learn what happens psychologically when people buy, so you can talk about money and enroll paying clients with integrity.
My business is running, but my foundation has gaps. Can I use Guiding Light too?
Yes. Your membership includes Guiding Light Workshops, so you can fill in missing foundations like your setup, tools, personal brand, and credibility.
Will this guarantee that I make money?
No. Results depend on your participation, implementation, offer, pricing, market, and individual circumstances.
Do I get all three types of sessions?
Yes. Your membership includes Guiding Light Workshops, Making Money Manifesto Workshops, and Freedom Fridays Coaching Q&A. You don't have to come to all of them. Come to the ones that support you and help you stay on track.
What if I can't attend live?
Replays are up for 7 days in case you miss a session. Live participation is encouraged whenever possible.
If you keep figuring this out on your own, what will change?
Let's do this together, so I can help you see what you don't see for yourself: the blocks, how to overcome them, the opportunities, and how to gain from them.
See membership options